Hotter'N Hell Hundred is one of the oldest and largest cycling events in the nation. Over 13,000 riders from across the globe come to Wichita Falls, TX for 4 days of challenging and inspiring activities.
THURSDAY, AUGUST 24, 2017
3:00 PM: The Consumer Show opens in the Exhibit Hall of the Multi-Purpose Events Center.
3:00 PM: Sports Massage at MPEC
4:00 PM: Packet Pickup and late registration open at the Exhibit Hall.
4:00 PM: USA Cycling race registration begins in the Exhibit Hall.
4:00 PM: Wee-Chi-Tah Off-Road events registration begins at the Exhibit Hall.
8:00 PM: All Activities close.
FRIDAY, AUGUST 25, 2017
9:00 AM: Wee-Chi-Tah Off-Road Trail Run registration opens - Bridwell Ag Center.
10:00 AM:Wee-Chi-Tah Off-Road Mountain Bike Trail Races begin – Bridwell Ag Center
1:00 PM: Consumer Show begins.
1:00 PM: Sports Massage at MPEC. Loosen up for the day ahead.
2:00 PM: Packet Pickup and late registration open in the Exhibit Hall for Ride and Race participants.
3:00 PM: Finish Line Village Opens
5:30 PM: Spaghetti Dinner Begins in the lower level of the Coliseum.
5:00 PM: Ultra Criterium for USA Cycling racers begins at the Michelob Ultra Finish Line Village.
Great races to watch from MPEC parking & East steps of the Coliseum - 5 PM to 7:30 PM
7:00 PM: Start Smart/Ride Smart “How to have a successful ride at the HHH” Presented by Bikin’ Mike Keel – Author of “Train Smart” - MPEC Seminar Room;
8:00 PM: HHH Pace Group Meeting - MPEC Seminar Room
8:45 PM: Race Official’s Meeting – HHH Bldg – 104 Scott St. (USA Cycling Officials and invited guests only).
9:00 PM: Spaghetti Dinner closes
10:00 PM: Consumer Show, Finish Line Village, Registrations, and Packet Pickup Close
SATURDAY, AUGUST 26, 2017
5:00 AM: Breakfast offered by Monarch Catering - lower level of the Coliseum.
5:00 AM: Packet Pickup and Late Registration in the Exhibit Hall. (USA Cycling racers - no registration)
5:30 AM: Morning Praise and Worship (3rd and Lamar)
6:45 AM: Michelob Ultra USA Cycling Road Races begin at Lincoln St and Burkburnett Rd.
7:00 AM: Registration for the Ride closes
7:05 AM: Flyover
7:05 AM: Canon Blast and the official start of the Endurance ride for 100 miler riders, 100k,
50mile, 25mile and 10k routes (Tandems & Recumbents start at 2nd Street)
8:00 AM: Michelob Finish Line Village & Food Court opens at 2nd and Lamar
9:00 AM: The Consumer Show Opens
9:00 AM: Sports Massage at the Consumer Show opens
10:15 AM- 3:30 PM: Outdoor Concert at 2nd and Lamar.
11:00 AM: Michelob Ultra Road Races finish. Awards will be presented around 12 Noon (based on category completion time) on the Finish Line Village Concert Stage.
4:00 PM: Consumer Show Closes
5:00 PM: Finish Line Village & Outdoor Concert closes (7:00 PM: All activities close)
SUNDAY, AUGUST 27, 2017
7:00AM: Wee-Chi-Tah Off-Road Trail Run, 10k, and Half Marathon Distances.